Uniformity

         In the book Fast Food Nations by Eric Schlosser he talks about an idea of uniformity in page 5 he say “The key to a success franchise, according to many texts on the subject, can be expressed in one word uniformity “The idea means that all franchise food places offer the same food, so consumers recognize the same taste so they would express the same emotions, same feeling trust, they will trust their instinct and consume what they are used to. They won’t eat new food or in a new place they don’t know and trust. That’s exactly what the McDonalds Corporation wanted to achieve, and they were very successful at it. In years later the same thought is used over again by the fast food industries McDonalds consolidates the number of cattle suppliers, so that when in comes to the met packers there would be an no difference in the taste of their hamburgers .They also used uniformity in the way they prepared their French fries by using the same chemicals and the same flavor suppliers. They also used uniformity in the way they grow their chickens, to make their chicken nuggets taste exactly the same so consumers would not find taste difference. The Mac nuggets in one place would taste the same as across the country.