Uniformity

         In the book Fast Food Nations by Eric Schlosser he talks about an idea of uniformity in page 5 he say “The key to a success franchise, according to many texts on the subject, can be expressed in one word uniformity “The idea means that all franchise food places offer the same food, so consumers recognize the same taste so they would express the same emotions, same feeling trust, they will trust their instinct and consume what they are used to. They won’t eat new food or in a new place they don’t know and trust. That’s exactly what the McDonalds Corporation wanted to achieve, and they were very successful at it. In years later the same thought is used over again by the fast food industries McDonalds consolidates the number of cattle suppliers, so that when in comes to the met packers there would be an no difference in the taste of their hamburgers .They also used uniformity in the way they prepared their French fries by using the same chemicals and the same flavor suppliers. They also used uniformity in the way they grow their chickens, to make their chicken nuggets taste exactly the same so consumers would not find taste difference. The Mac nuggets in one place would taste the same as across the country.  

Encroachment

      In Eric Schlosser “Fast Food Nation” he mentioned  an important idea Encroachment that comes in chapter 4 stated like this “ As the American market for fast food grows more saturated, restaurants belonging to the same chain are  frequently being put closer one to another. Franchisees call the practice encroachment and angrily oppose it”. What this means is that the big corporations people who sell the franchise don’t care if fast food places are built closer one to another in the same city .The only thing they are worried about is to make an earning from the franchisees who own the restaurant. But this brings a big conflict between the franchisees; they are not making any money because of the competition. And they are very mad because they want to have their restaurant apart from the others.  In the other hand franchisees still have to pay the big corporation for the use of the franchise. The customers see the same name or another restaurant and they don’t care where the restaurant is located, if it’s closer its better for them.  They go in and eat this is because they trust the name .Eric calls this trust the bran essence. Silvia Bravo

Things I will learn

Key words are ideas that can explain more than one thing